facebook-messenger

Facebook Messenger: Instant conversations from your website

How soon do you expect a response after messaging someone? In today’s world we’ve grown accustomed to instant gratification and demand an immediate response when communicating with friends, family and even brands. Businesses that are built on the ability to reach out and respond to clients within a short space of time are sure to come out ahead of their competitors. If your business currently doesn’t offer this, it’s easy to start doing so today. You simply need to set up Facebook Messenger, so you can instantly communicate with potential customers.

Why Facebook Messenger?

Most people today find making a phone call to a business or brand rather annoying. They could be placed on hold, be diverted to the wrong person or find that the person they need is out of office. Sending a message is far easier, saving them time, money and effort. Most often when a person is interested in a product or service they’ll search for a list of possible suitable providers on a search engine and message a few of them from their website. The first one that responds is likely to be the one they end up going with.

Does Facebook Messenger Work?

If you’re wondering why Facebook Messenger is a preferred way of reaching customers and being reachable by them, consider the fact that by its currently used by 1.2 billion users, with this number climbing. If you aren’t reachable on Facebook Messenger you’re missing out on these users. There’s plenty of more global statistics from Facebook IQ (their consumer and advertising insights team) but these ones are worth noting if you’re still unconvinced.

  1. 56 % of people prefer to message rather than call a business (We have touched on this already, so this is more proof).
  2. 53% of people are likely to shop with a business they can message.

How do I get connected with Facebook Messenger? Not sure how to get started? This is where Upd8MySite comes in. We’ll create a link for Facebook Messenger that customers can access directly from your website and we’ll take you through the entire process of customising it for your brand. You might be eligible for getting it installed for free, contact us today to find out more!

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GDPR website compliance – A worldwide necessity

WHAT IS GENERAL DATA PROTECTIONS REGULATION (GDPR)?The General Data Protections Regulation (GDPR) is a ruling intended to protect the data of citizens within the European Union. The GDPR is a move by The Council of the European Union, European Parliament, and European Commission to provide citizens with a greater level of control over their personal data.

BEFORE WE STARTThe information below IS NOT legal advice. I am not an attorney, and the information below only offers suggestions. 

WHEN WILL THE GDPR BE ENFORCED?As of May 25, 2018, heavy fines will be levied against any business who does not meet the guidelines set forth by the GDPR.

WHO WILL BE AFFECTED BY THE GDPR?

The GDPR has far-reaching implications for all citizens of the European Union and businesses operating within the EU, regardless of physical location. If businesses hope to offer goods or services to citizens of the EU, they will be subject to the penalties imposed by the GDPR. In addition, any business that holds personal data of EU citizens can be held accountable under the GDPR.

What sort of data will fall under the General Data Protections Regulation?

  • Name
  • Photo
  • Email address
  • Social media posts
  • Personal medical information
  • IP addresses
  • Bank details

The regulation specifies the entities that will be impacted by the GDPR. The wording specifically includes data processors and data controllers. What does this mean? Information that is stored in a “cloud” or in a separate physical location is still subject to penalties. Regardless of who has determined how your information will be used and who actually uses it, fines can still be imposed for misuse if it concerns the data of EU citizens.

MY BUSINESS ONLY TAKES CUSTOMERS FROM MY COUNTRY, WHY SHOULD I CARE?

The GDPR is all about protecting EU Citizens’ data, so as a Business in Australia for example, if you get someone filling out your form who also lives in Australia, but they are an EU citizen, you are now managing data from an EU citizen. Therefore you need to comply to the new GDPR laws.

Do data processors need ‘explicit’ or ‘unambiguous’ data subject consent – and what is the difference?
The conditions for consent have been strengthened, as companies will no longer be able to utilise long illegible terms and conditions full of legalese, as the request for consent must be given in an intelligible and easily accessible form, with the purpose for data processing attached to that consent – meaning it must be unambiguous. Consent must be clear and distinguishable from other matters and provided in an intelligible and easily accessible form, using clear and plain language. It must be as easy to withdraw consent as it is to give it.​ Explicit consent is required only for processing sensitive personal data – in this context, nothing short of “opt in” will suffice. However, for non-sensitive data, “unambiguous” consent will suffice.

WHAT SHOULD I DO TO MY WEBSITE, TO MAKE IT COMPLIANT

You should have a Terms and Conditions and Privacy Policy link on your website, added to advise customers how you are using and storing their data. This could be relative to your email lists, request more information signups etc. Registered Users, and Shopping Data. You should also have a checkbox asking for them to agree to your above mentioned terms (This also needs to be a seperate checkbox to your existing (Opt into marketing). You will also need to advise the customers how they can opt out at any time and specify how they can do this.

WHERE CAN I FIND OUT MORE INFORMATION

The GDPR portal is the main source of information and can be found here > https://www.eugdpr.org

You can get a Terms and Conditions or Privacy Policies created here https://termsfeed.com. But please remember, these documents are Legal Information, and are not Legal Advice.

WHAT HAPPENS IF I DON’T COMPLY

There is no definitive way on how this will be enforced globally, and will only really be shown as time progresses. 

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New South Wales “Active Kids Rebate” Government offering $100 per student per year

What a great time to advertise your Martial Arts business!

What is the Active Kids rebate?

Every student aged from 4 1/2 to 18 years old enrolled in a school from Kindergarten to Year 12 is eligible. The $100 voucher can be used for registration and participation costs for sport and fitness activities.

Commencing 31 January 2018- The NSW Government will provide a $100 voucher to parents/guardians of school enrolled children. It will not be means tested and it includes those who are home-schooled or enrolled in secondary school education at TAFE NSW.

One voucher will be available for every child in the family annually over the next four years, and there won’t be any limits on the number of applications per family, as long as every child is enrolled in school.

How long are vouchers valid?

Vouchers provided are valid for redemption during the current calendar year activity program (Year 1 will commence from 31 January and expire on 31 December 2018). Vouchers shall expire at the end of the calendar year. 2019 vouchers and beyond will commence from 1 January each year and expire on 31 December.

Vouchers are available for redemption once only for the nominated registered season or term of activity, so they can’t be split over multiple sports.

What can the voucher be used for?

The voucher can be used for registration or membership fees for structured activities of no less than eight weeks’ duration that provide a moderate to vigorous level of physical activity, for example:

  • ​sporting pursuits
  • swimming lessons
  • structured fitness program
  • outdoor education programs
  • approved active recreation (dance etc)
  • equipment ordinarily provided by the provider on registration for competition.


For Students > Get your voucher

From the 31st Jan 2018, a parent or guardian can redeem the voucher here
https://sport.nsw.gov.au/sectordevelopment/activekids



For Providers > Register Yourself

From 31st Jan 2018, Providers can register so they can accept the vouchers here
https://sport.nsw.gov.au/sectordevelopment/activekids/provider


How can students download a voucher?

From 31 January 2018, parents/guardians/carers with legal responsibility of an eligible child resident in NSW will be able to download a voucher from an online platform. The platform will be run by Service NSW and can be accessed through this website. https://sport.nsw.gov.au/sectordevelopment/activekids

Phone: Active Kids enquiry line 13 77 88
Email: [email protected]

As a sports provider how can I register myself?

Active Kids commences in early 2018. Provider registration opens after the program launch date.

To register as a provider in the Active Kids program you must deliver a structured sport or activity program of at least eight weeks duration and be a:

  • ​sporting club/association affiliated with a recognised State Sporting Organisation located in NSW, or
  • for-profit or not-for-profit activity provider located in NSW.

All providers must hold a current ABN, ACN or Certificate of Incorporation and must not have any outstanding actions or enforcement orders recorded by the Office of Fair Trading.

All providers must be approved by, and registered as an Active Kids provider prior to accepting vouchers.

Providers must hold appropriate skills, experience, or qualifications for low-risk activities and appropriate accreditation for high-risk activities, specifically swimming and fitness activities. Providers also need to hold Working with Children Check clearances for staff or volunteers, as required.

For more in-depth information please go to

https://sport.nsw.gov.au/sectordevelopment/activekids/provider